AMAZON SPONSORED PRODUCTS

Amazon sponsored products are an easy and effective way to target your products to potential customers. With amazon sponsored products you can target the customers which are relevant to your products and thus increase your sales.

How Amazon Sponsored Products Works

You will need to create a sponsored product campaign to decide a daily budget and a bid and your ads start appearing on Amazon. You will only be charged when someone clicks on your ad and. You can create ads only for those listing from which you have buy box.

Amazon Sponsored Products ads Placement

Amazon sponsored product ads are visible on the product search page as well as the product detail page. They appear on top, the bottom of the product search page and at the bottom of the product detail page.

Before discussing how to create a sponsored product campaign I would like to discuss with some terminologies related to sponsored products.

Campaign Name – Unique name required to identify a particular campaign. It will not display to your customer.

Daily Budget – It is the total amount you want to sell in a day on your campaign.

Automatic Targeting-In Automatic Targeting Amazon will target ads to the relevant customers based on your product search. A seller is not required to provide keyword in case of automatic targeting. It is best for beginners.

Manual Targeting – In Manual Targeting a seller need to provide keywords and based on those keywords and bid ads start appears on amazon.

Ad Group – Ad group refers to the group of a similar item. A campaign can have more than one ad group.

Bid – It is the amount you will bid for a keyword. More the bid on a keyword more the chances that the keyword won and your product ad starts appearing for that search term. As we know that there are hundreds of sellers selling the same item and many of them want to promote their listing but there are only a few placements for ads for a particular keyword so amazon finds a simple way of bidding. The seller who wins the bid amazon will show their ad and will charge an amount equal to 1 paisa more than the next lower bid when a person clicks the ad.

Think of two sellers Ram and Shyam both selling Kurtis and wants to promote them to increase their sales. Ram and Shyam both have created a sponsored product campaign. Ram enters a bid amount equal to Rs 5 and Shyam enters a bid amount of Rs 4. Now the bid amount provided by Ram is greater so ad created by Ram will appear and when someone clicks his ad he will be charged Rs 4.01.

The appearance of ad not only matters on the bid but also matters on the keyword you provide.

Impression – Impression is calculated when your ad is viewed either on the product’s search page or product details page. A seller will not be charged for an impression.

Keywords – Keywords refer to the search terms.

Match types

Broad – Your ad appears when a shopper search for a keyword that is relevant to the keyword you provide.
Phrase – Your ad appears when a shopper search for a keyword that contains the phrase or keyword that you provide.
Exact – Your ad appears when a shopper search for a keyword that is exactly same the keyword you provide

How to Create An Amazon Sponsored Product Campaign Through Automatic Targeting?

Hover over Advertising in the top navigation bar and click on “Campaign Manager”.

Click on create a campaign.

Now give your campaign a name, Daily budget, the time duration for which you want to run the campaign by selecting the start date and end date and select targeting type as automatic targeting.

Provide a name to your Ad group and select the products you want to advertise. You can select the products by searching or by scrolling and then click on “Select”.

Provide a bid, click on “save and finish” and your campaign will be created. Your ads start appearing within 15 minutes on Amazon.

Watch the video to have a better understanding

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How to Create An Amazon Sponsored Product Campaign Through Manual Targeting?

Login to your seller account.
Hover over Advertising in the top navigation bar and click on “Campaign Manager”.
Click on create a campaign.

Now give your campaign a name, Daily budget, the time duration for which you want to run the campaign by selecting the start date and end date and select targeting type as manual targeting.

Provide a name to your Ad group and select the products you want to advertise. You can select the products by searching or by scrolling and then click on “Select”.

After selecting the products to provide a default bid and start providing keywords (search terms). The system will recommend some and provide an option through which you can provide your own. Select and provide as many keywords relevant to your products. You can also provide a bid for each keyword.