Adding products on amazon seller central is never so simple for new seller, there are series of steps to be followed before a products gets successfully listed on amazon.
This guide will help you to list products successfully on amazon seller central. After you finish reading this guide you will be able to add products on amazon yourself.
This is the simplest way to add product on amazon. This way you can add your offer in the product already listed on amazon.
The screenshot below show a product in which there are 103 offers added. 103 offer means that the same products is sold by 103 sellers.
Now it will be little bit confusing for you that which seller would be getting the sales ???
Customer has the choice to seller the best offer out of 103 but most of the sales has been received by the seller who wins the buy box because there offer shows first to the customers. You can see the Sold by{Seller Name} just above 103 offer. In this case this {Seller Name} has the amazon buy box. Click here to learn about amazon buy box and how to receive bux box on your listing.
Steps to add a product on amazon
Login to your amazon seller central account.
Hover over inventory in the top navigation bar and click on “Add A Product”.
Search for the product you want to add on amazon. Once you click on search, a number of result matching your query will start appearing.
Browse the search queries and see if the your product is there in the list or not. If your product is there in the list. Click on “Listing limitation apply” option against your product.
Check the listing limitations appearing in bullets and click on “Sell yours”.
Enter the product information and click on save and finish to create your product offer.
Please see the below section to learn about each cell in detail.
Seller SKU – It is a unique identification that is used to manage your inventory. You can use a unique numbers, letters or a combination of both to create an SKU. If you leave this field blank then a unique sku will be auto populated by amazon system.
Your Price – The selling price of your item in INR on amazon.in.
MRP – Maximum Retail Price of your item.
Condition – The condition of your item (New is the only option available).
Quantity – The number of quantity of item in your stock.
Your Price – Product ID (also known ad UPC, EAN, GTIN, ISBN) is the unique identifier of your product on amazon.in You can purchase product id by clicking here. If you are not interested in purchasing the product id you can apply for GTIN Exemption and leave this field blank. Learn how to apply for GTIN Exemption.
Brand Name – Enter the brand name of your product. If you are selling a non-branded item just write “generic”. In case of branded product you are required to provide brand authorization letter from brand.
Manufacturer – The manufacturer company name of your product. In case you are the manufacturer enter your seller account name.
Manufacturer Part Number – Unique product number given by the manufacturer..
Item type – The exact type of the item. Eg – Greeting card, Pen Stand etc.
Manufacturer Warranty Description – Please mention the manufacturer warranty description in this cell.
Next Step is to add variation if any for your products.
Watch the below video to learn about variations and how to create variation on amazon.
Please see the below section to learn about each cell in detail.
Seller SKU – It is a unique identification that is used to manage your inventory. You can use a unique numbers, letters or a combination of both to create an SKU. If you leave this field blank then a unique sku will be auto populated by amazon system.
Your Price – The selling price of your item in INR on amazon.in.
MRP – Maximum Retail Price of your item.
Condition – The condition of your item (New is the only option available).
Quantity – The number of quantity of item in your stock.
Next step is to add the product images. Check the image guidelines before adding the product images.
Uptil now you have added the required product information but in order to increase the product visibility and add make your product more clear to customers you can add more product information you can click on Advanced View option given at the top right. Once you click on advanced view three more tabs namely Description, Keywords and More Details will start appearing.
Description tab will ask you to describe your product.
Please see the below section to learn about each cell in detail.
Description – Enter the few lines which includes 2-3 keywords that will define your product completely.
Key Product Features – Key Product Features or Bullet Points are the key features of your products. You can add upto 5 key features. Click on add more to add more than 1 feature.
Legal disclaimer – Enter the legal disclaimer for your product if any.
Keywords are used to increase the visibility of your products. Enter keywords in this field separated by commas.
Last and the final step is add “more detials” like item weight and dimensions, shipping weight and dimension etc.
No option is mandatory and if you feel any difficulty in this step you can ask in the comment below. Going onto each cell will make this guide too lengthy.
This is how you can add a new product on amazon seller central.
I think you have find this post helpful and you are now well aware about how to add products on amazon. If you have any doubts please feel free to comment below or you can write to us at admin@how2sellonline.com
Selling on amazon is simple. Register on amazon as a seller by completing the seller registration process, list your productsand you will start recieving orders, fulfil orders and recieve payments from amazon.
A Seller are generally exempted from providing GST registration number if the seller is selling only Books or Fabrics/Textiles (unstitched) then you . Even sellers selling books may be required to register, the rules for registration vary from state to state and sometimes. Please contact your tax advisor to determine your obligations.
Seller registration, listings products on amazon are free. However amazon will charge a small commission for every product sale. The commission will depends on the category and sub-category of the product. Click to learn more about amazon seller commission.
Amazon sponsored products are a way to advertise products on amazon. Using amazon sponsored products sellers can showcase their products to relevant shoppers and thus increase sales on amazon
FBA stand for fulfilment by amazon. Amazon FBA is amazon program where amazon seller stores their inventory at one of the amazon fulfilment center and amazon will pick, pack and deliver products to customers on seller’s behalf.