What Is Amazon Buy Box

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Amazon Buy Box ​

The Amazon Buy Box is the box on a product detail page where customers can begin the purchasing process by adding items to their shopping carts. To give customers the best possible shopping experience only offers from Buy Box-eligible sellers can compete for Buy Box placement.

amazon buy box

Buy Box eligibility is determined based on several factors, including:

  • Seller performance metrics
  • Status as a seller
  • Time and experience on the Amazon selling platform.

A seller’s Buy Box eligibility status may change over time and differ from one category to another, as categories may have different eligibility criteria and/or Buy Box options.

Only listings from Buy Box-eligible sellers can compete to win the Buy Box. The Buy Box winning offer is selected from the pool of eligible sellers’ offers. Even if there is only one offer for a product from a Buy Box eligible seller, that offer will still be evaluated and will not automatically win the Buy Box. Offers that do not win the Buy Box are still displayed on the Offer Listing page.

Amazon does not guarantee that any particular seller will win the Buy Box for a product. However, you can increase your chances of achieving Buy Box eligibility and winning the Buy Box by maintaining excellent seller performance metrics and delivering an outstanding customer experience (including pricing, availability and customer service.)

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